There is no doubt at all that the hospitality business is a tough road for any person. Running a successful café, bar, or restaurant is a mix of good business sense, money, smart decision making, and good fortune. Even with the right mix of these variables, the road is very rocky indeed. For those businesses that do thrive, the dedication and drive required is still enormous.
Forging Ahead in Your Business
The best businesses in this space are not afraid to take risks but they do so in the knowledge that certain rules need to be followed. In fact, every restaurant, bar, or café has a much greater chance of success by adhering to these rules and guidelines:
- Customer Service: It is often said that “the customer is always right,” but what does this really mean? Indeed, many people in hospitality simply pay lip service to these words without truly understanding them. What it means is that no matter what an employee may think of the customer, that customer’s needs are paramount. A happy customer is more likely to come back to the business again or recommend it to others. In this context, great customer service is essential to the success of any hospitality business. Without it, a business in this space will quickly run into trouble.
- Equipment: It is vital for any restaurant, bar, or café to have the right tools and equipment to hand. Saving money by investing in cheap and shoddy tablecloths, utensils, glasses, and so on is not going to impress any customer. This also applies to bigger-ticket items such as ice machines. Do you want to serve your customers chilled drinks with great-looking ice flakes in them or do you want to serve up ice cubes from a freezer? One option will appeal to a customer, whereas the other will be likely to make him or her
The Right Equipment Matters
The fact is that a serious restaurant, bar, or café owner will always invest as much money as is needed into tools and equipment because it really does matter. For example, imagine not having a good-quality ice machine on hand at a bar? When your customer expects ice flakes, what will you give him or her if you don’t have the right machine at your side? The good news is that a top-quality Hoshizaki ice machine in Perth can save your skin as a business owner. Ice cubes, flakes, and cubelets made quickly at any time will ensure that every drink is chilled and that every customer is satisfied.
The same philosophy applies to all other areas of the hospitality business. Always think of the experience from the point of the view of the customers. Would they want to use cheap-looking forks, knives, and spoons? Would they be happy with a cheap-looking tablecloth? Would they expect a soft drink without ice?
The simple fact is that meeting and exceeding all of these expectations is essential to the success of any customer-oriented business. Understanding the concept of the customer always being right is a cornerstone!